WARNING: I’m a big fan of foul language. The following post includes a pinch of spicy and green leafy cuss words. Please avoid this article if you have delicate sensibilities.
Dear Foodie Blogger,
For the love of God, please choose – preferably in the advanced planning stages before launching your wonderful new blog, whether you are a storyteller, photographer, or, and this is a big one…a fucking cook. Because here’s the thing: YOUR BLOG CAN’T BE ALL THREE. At least not very well. And definitely not if you want me to subscribe and tell all my friends about it.
I get it. I know what you are trying to do. I’ve seen it done well but not often, and not unless you can legitimately add graphic artist to your resume and know how to skillfully design a page with photos of sumptuous food logically arranged around the ACTUAL RECIPE IN A READABLE FORMAT. That’s a lot of work for the average Foodie blogger. Try not to get too fancy about it. If you don’t pay a large staff to do everything except the cooking, just post the recipe with a few photos of the finished product. Really. That’s all you need. If you absolutely must write a 17-paragraph narrative about the recipe, maybe do it after you’ve posted the ingredients and cooking directions. A couple of people will be interested. Not me but maybe some others.
I love and enjoy each of these specific blog genres – storytelling, photography and cooking – but when combing them, if they each carry equal weight, what you end up with is a blog that is, at first glance, big and beautiful and envy-inducing, “Oh my God I wish my hot dogs looked this pretty!” On further inspection, however, when I’m trying to find the actual recipe, if the blog becomes complicated and confusing because I’m spending way too many of my expensive minutes searching and scrolling and clicking and pressing arrows to find the F&(*ing ingredients or oven temp, you’ve lost me in a mad fury. Continue reading